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Browse Multimedia Files from Behavior Change Communication Programs

Listen to audio clips and watch video clips of entertainment-education programming featured in Population Reports, “Communication for Better Health,” and INFO Reports, “Entertainment-Education for Better Health.”

Yeken Kignit, Ethiopia, radio serial drama

To hear the audio clip, you will need Adobe Flash Player for Windows or Macintosh. If you do not already have it, the free download is available here. 

Episode # 122 from Yeken Kignit (Scroll down to the third audio link on the page.)

Listen to an episode from the Ethiopian serial drama Yeken Kignit ("Looking Over One Day's Life).  An-Amharic language radio serial drama, Yeken Kignit used entertainment-education as a way to improve women's and men's reproductive health and promote contraceptive use. Population Media Center (PMC) develoepd and produced the drama.  Between June 2002 and November 2007 Radio Ethiopia aired 257 new episodes.  For more information about the drama, visit PMC's Web site.  

Taru, India, radio serial drama

To hear the audio clips, you will need QuickTime player for Windows or Macintosh. If you do not already have it, the free download is available here.

 

  (MP3 audio file, Length: 30:00, 21 MB)

 

Listen to the 11th episode of an Indian radio serial drama, Taru. Named after its key female protagonist, Taru used entertainment-education to motivate listeners to take charge of their health, seek health services, and improve their lives. Taru addressed a number of issues, such as early marriage, son preference, and birth spacing. The 52-episode drama aired once a week over one year from February 2002 to 2003. Although serial dramas are not new to India’s airwaves, the close partnership with a service provider, who serves as a model of health care delivery in the storyline, provided a new framework for behaviors and actions promoted in the drama. PCI-Media Impact developed the drama. For more information about Taru, visit PCI-Media Impact’s Web site.

 

Jasoos Vijay, India, TV serial drama
 
To watch the video clips, you will need RealPlayer. If you do not already have it, the free download is available here.
 

  (RealVideo audio file, Length: 3:05, 34 KB)

Watch the television trailer of Jasoos Vijay (“Detective Vijay”), the flagship program of a landmark partnership between the BBC World Service Trust, Doordarshan, and the Indian government's National AIDS Control Organisation. The aim is to use TV entertainment to convey well-researched HIV/AIDS health information messages. It is broadcast in Hindi and seven other languages on India’s state-run TV, Doordarshan National. Vijay is infected with HIV, allowing the program to address issues of care and treatment of people living with HIV, as well as tackling stigma and discrimination. The program received the “Thriller Programme of the Year” in the Indian TV Awards 2003.

 

Haath Se Haath Milaa, India, reality variety show

 
To watch the video clips, you will need Windows Media Player. If you do not already have it, the free download is available here.

 

   (Windows Media Player video file, Length: 5:05, 5 MB)

 
Watch the video of the theme song for the TV reality variety show, Haath Se Haath Milaa (“Let’s Join Hands”). The show features “Yuva Stars” (youth stars), who have made an outstanding contribution in the field of HIV/AIDS. Over three episodes, experience the story of each Yuva Star, encompassing his/her work, struggles, and aspirations. The compelling factor in the Yuva Stars’ stories is their dream to “join hands” with their favorite film star. To read a summary of each episode, visit Haath Se Haath Milaa’s Web site.

 

Tsha Tsha, South Africa, TV drama

 

To watch the video clips, you will need Windows Media Player. If you do not already have it, the free download is available here.

   (Windows Media Player video file, Length: 2:11, 2 MB)

Watch a video clip of Tsha Tsha, an award-winning prime-time television drama designed to help prevent HIV/AIDS, reduce stigma, support people living with HIV/AIDS, and improve relationships among young people in South Africa. The drama was produced in the Xhosa language with English subtitles. Tsha Tsha was produced by the Center for AIDS Development, Research, and Evaluation (CADRE) in partnership with Curious Pictures/South African Broadcast Corporation (SABC), and the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs.

 

 

 

Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development, the U.S. Government or The Johns Hopkins University.