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Behavior Change Communication Program Processes

Several international health organizations have developed communication program processes or models to guide planning and implementation. The processes below were reflected in the program process discussed in Population Reports, “Communication for Better Health.”

ACADA (Assessment, Communication Analysis, Design, and Action) Communication Planning Process by UNICEF
APDIME (Assessment, Planning, Design, Implementation Monitoring, and Evaluation) Toolkit: Resources for HIV/AIDS Program Managers by the Synergy Project
COMBI (Communication-for-Behavioural-Impact) by the World Health Organization
Health Communication Program Cycle by the National Cancer Institute
New P-Process by the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs
Planning and Implementing a Communication Program by the World Bank
SCALE (System-Wide Collaborative Action for Livelihoods and the Environment) Process by GreenCOM/Academy for Educational Development

Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development, the U.S. Government or The Johns Hopkins University.