	Tools for Behavior Change Communication
January 2008 Issue No. 16	The INFO Project • Johns Hopkins Bloomberg School of Public Health • Center for Communication Programs • 111 Market Place, Suite 310 • Baltimore, Maryland 21202, USA • 410-659-6300 • 410-659-6266 (fax) • www.infoforhealth.org • infoproject@jhuccp.org

Budgeting for Behavior Change Communication

How to use this tool: This table helps program managers identify the major areas of costs for typical BCC programs. To estimate the actual funding needed for each category in the budget, program staff should obtain quotations from contractors. In developing a budget, the program allocates its financial resources so as to be sure that all steps and activities can be carried out.

Activities	Possible Costs
Communication research and planning	Personnel salaries and benefits; consultant fees Training for data collection Travel allowances for field work Supplies Data processing and analysis Report writing Meetings for planning
Monitoring and evaluation	Development, distribution, and collection of monitoring and evaluation questionnaires Orientation of trainers and training of field workers Travel allowance for supervision and/ or quality assurance of data collection Compilation and analysis of data Organization of feedback session(s) Fees/salaries for evaluators
Training and capacity development (throughout the BCC program process)	Curriculum development Consultants’ and trainers’ fees Per diem and accommodation for participants Training materials Equipment purchase or rental Hiring of training site
Production of print materials	Fees/salaries for writers, artists, and graphic designers Copywriting and editing Typesetting Pretesting of all print materials, including posters, brochures, and training curricula Printing and distribution
Production of broadcast materials	Fees/salaries for artists, scriptwriters, producers, videographers, and technicians Copywriting Studio and equipment rental Technical content reviewers Pretesting of broadcast materials Airtime Distribution
Special events	Give-aways—for example, stickers and T-shirts Press conferences and kick-off events Honoraria for dignitaries, celebrities Hiring of sites, public address system, other equipment
Other	Communication—telephone, Internet access, fax, postage Administrative and overhead costs Other transportation

Sources: Cabañero-Verzosa 2003 (3), O’Sullivan et al. 2003 (14), UNICEF 1999 (23), and Younger et al. 2001 (27)

Previous | Next
Top of Page

Johns Hopkins Bloomberg School of Public Health: The INFO Project

Tools for Behavior Change Communication

Budgeting for Behavior Change Communication