Tools for Behavior Change Communication
January 2008 Issue No. 16	The INFO Project • Johns Hopkins Bloomberg School of Public Health • Center for Communication Programs • 111 Market Place, Suite 310 • Baltimore, Maryland 21202, USA • 410-659-6300 • 410-659-6266 (fax) • www.infoforhealth.org • infoproject@jhuccp.org

Home Checklist: Behavior Change Communication Program Cycle Budgeting for Behavior Change Communication Model of an Audience Profile Checklist: Ensuring Good-Quality Materials Checklist: Working With the News Media Types of Evaluation: Purpose, Questions Answered, and Sample Indicators Subscription and Ordering Information Credits Bibliography

Many health and development programs use behavior change communication (BCC) to improve people’s health and wellbeing, including family planning and reproductive health, maternal and child health, and prevention of infectious diseases. BCC is a process that motivates people to adopt and sustain healthy behaviors and lifestyles. Sustaining healthy behavior usually requires a continuing investment in BCC as part of an overall health program.

The tools in this issue of INFO Reports are meant to help with planning and developing a BCC component in family planning programs. The same tools can be used, however, for any health- or development-related BCC program. This report is part of a set of publications on behavior change communication. Other publications in the set are Population Reports, “Communication for Better Health,” and INFO Reports, “Entertainment-Education for Better Health.”

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