	Entertainment-Education for Better Health
February 2008 Issue No. 17	The INFO Project • Johns Hopkins Bloomberg School of Public Health • Center for Communication Programs • 111 Market Place, Suite 310 • Baltimore, Maryland 21202, USA • 410-659-6300 • 410-659-6266 (fax) • www.infoforhealth.org • infoproject@jhuccp.org

Budgeting for Entertainment-Education

Typical items in an E-E budget include research, monitoring and evaluation, production of print or broadcast materials, transportation, rent for fi lming locations, and administrative costs (see the budgeting tool in the companion INFO Reports, “Tools for Behavior Change Communication.”). Research and evaluation typically account for about 10% of budgets (96).

Budgets for several radio and television E-E products are shown in Table 1. Comparisons should be made with care because included costs differ from project to project. One study assembled a comprehensive set of costs to calculate the cost– effectiveness of HIV/AIDS TV programming in India in 2002-2003. The analysis included all production costs, such as fees for equipment and costumes, and administrative costs, such as food, travel, and overhead (102).

Table 1. Budgets for Radio and Television E-E Formats
Country/Project/Year	Episodes/Length/Frequency	Budget (US$)
Radio drama alone
Albania Rruga MePisha (Pine Street) 1999-2001 (66)	• 15-minute episodes • 2 episodes per week	• $120,000 per year • 30% for audience research • Airtime given free
Kenya Tembea na Majira (Move With the Times) 1 996-2001 (66)	• 15-minute episodes • 1 episode per week	• $75,400 per year • Includes fi eldwork, expert consultations, actors, production, and airtime
Tanzania Twende na Wakati (Let’s Go With the Times) 1993-2001 (66)	• 30-minute episodes • 2 episodes per week	• $150,000 per year
Radio drama & other components
Malawi Zimachitika (Such Is Life) 1997-2001 (66)	• 30-minute episodes and farmer’s radio magazine • 2 episodes per week • Supporting activities included theater performances, comic books, cassettes of stories and songs, and a cartoon strip in the national newspaper	• $400,000 per year • Includes research, monitoring, and evaluation
Rwanda Urunana (Hand in Hand) 1999-2001 (66)	• 15-minute episodes and 15-minute radio magazine • 2 episodes per week	• $247,000 per year
Radio magazine
Cambodia Especially for You, Young People 1999-2001 (66)	• 1-hour shows, including 20-minute radio drama, Lotus on Muddy Lake • 3 shows per week	• $260,000 per year • Includes training workshops, audience research, expatriate salaries, and administrative fee for technical assistance
TV drama alone
India (North) Jasoos Vijay (Detective Vijay) July 2002-May 2003 (102)	• 10-minute episodes • 3 episodes per week (1 complete story every 4 weeks)	• $2.2 million • Includes all production and administrative costs^a
TV reality show
India (North) Haath se Haath Mila (Let’s Join Hands) July 2002-May 2003 (31, 102)	• 30-minute shows • 1 show per week	• $1.1 million • Includes all production and administrative costs^a
TV spots
India (North) National AIDS Control Program July 2002-May 2003 (102)	• 19 1-minute spots	• $1.1 million • Includes all production and administrative costs^a
Philippines August-December 2000 (51)	• 4 30-second spots	• $546,720 • Includes concept, design, pretesting, production, and broadcasting
^a Calculated for an analysis of cost-effectiveness. Includes all production costs such as fees for a camera, actors, costumes, transportation, scriptwriters, producers, directors, and editors. Management costs include salaries for expatriate staff and consultants, food, lodging, travel, research, publicity, offi ce rent, and a 15% overhead fee.

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Johns Hopkins Bloomberg School of Public Health: The INFO Project

Entertainment-Education for Better Health

Budgeting for Entertainment-Education

Table 1. Budgets for Radio and Television E-E Formats