Entertainment-Education for Better Health
February 2008 Issue No. 17	The INFO Project • Johns Hopkins Bloomberg School of Public Health • Center for Communication Programs • 111 Market Place, Suite 310 • Baltimore, Maryland 21202, USA • 410-659-6300 • 410-659-6266 (fax) • www.infoforhealth.org • infoproject@jhuccp.org

Key Points Why Use Entertainment- Education? How Can Entertainment-Education Influence Behavior? From Drama to Games: A Range of E-E Formats Budgeting for Entertainment-Education Investing in Mass Media: Getting the Most for the Money An Approach to Managing Production Checklist for Producing an Entertainment-Education Drama Web Table 1: Results of 11 Entertainment-Education Radio and Television Dramas for Family Planning/Reproductive Health, 1993-2004 Bibliography Subscription and Ordering Information Credits

Credits

This report was prepared by Esta de Fossard and Robert Lande. Research assistance by Jenny Bernstein, MPH, Nahyun Cho, MPH, Rose Reis, and Madeleine Short, MPH. Ward Rinehart, Editor. Francine Mueller and Linda Sadler, Designers.

The INFO Project appreciates the assistance of the following reviewers: Kriss Barker, Michael Castlen, Michael Cody, Gloria Coe, Patrick Coleman, Connie L. Kohler, Alice Payne Merritt, Jose G. Rimon II, Arvind Singhal, Suruchi Sood, and Shana Yansen.

Suggested citation: de Fossard, E., and Lande, R. “Entertainment-Education for Better Health,” INFO Reports, No. 17. Baltimore, INFO Project, Johns Hopkins Bloomberg School of Public Health, January 2008.

Available online at: http://www.infoforhealth.org/inforeports/

The INFO Project
Center for Communication Programs
Johns Hopkins Bloomberg School of Public Health
111 Market Place, Suite 310
Baltimore, MD 21202 USA
410-659-6300
410-659-6266 (fax)
www.infoforhealth.org
infoproject@jhuccp.org

Earle Lawrence, Project Director
Vidya Setty, Senior Editor
Heather Johnson, Production Manager

INFO Reports is designed to provide an accurate and authoritative report on important developments in family planning and related health issues. The opinions expressed herein are those of the authors and do not necessarily reflect the views of the U.S. Agency for International Development or the Johns Hopkins University.

Published with support from USAID, Global, GH/PRH/PEC, under the terms of Grant No. GPH-A-00-02-00003-00.

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