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Measuring Success of a Continuing-Client Strategy



From INFO's Toolbox
March 2007
Issue No. 11
The INFO Project • Johns Hopkins Bloomberg School of Public Health • Center for Communication Programs • 111 Market Place, Suite 310 • Baltimore, Maryland 21202, USA • 410-659-6300 • 410-659-6266 (fax) • www.infoforhealth.orginfoproject@jhuccp.org

This report was prepared by
Tara M. Sullivan, PhD and Deepa Ramchandran, MHS.

Bryant Robey, Editor
Rafael Avila/Francine Mueller, Designers

The INFO Project appreciates the assistance of the following reviewers: Yasmin H. Ahmed, Joy Noel Baumgartner, Gloria Coe, Sian Curtis, Anrudh Jain, Jan Kumar, Robert Lande, Enriquito R. Lu, Isaiah Ndong, Theresa Norton, Saumya RamaRao, Ward Rinehart, Vidya Setty, J. Joseph Speidel, John Townsend, Marcel Vekemans, Mary Beth Weinberger, Nancy E. Williamson, Taylor Williamson, and Vera Zlidar.

Suggested citation: Sullivan, T. M. and Ramchandran, D. "Measuring Success of a Continuing-Client Strategy," INFO Reports, No. 11. Baltimore, INFO Project, Johns Hopkins Bloomberg School of Public Health, March 2007.

Available online: http://www.infoforhealth.org/inforeports/


Info Project logo
INFO Project
Center for Communication Programs
Johns Hopkins Bloomberg
School of Public Health

111 Market Place, Suite 310
Baltimore, Maryland 21202 USA
410–659–6300
410–659–6266 (fax)
www.infoforhealth.org
infoproject@jhuccp.org

Earle Lawrence, Project Director

Theresa Norton, Associate Editor

Linda Sadler, Production Manager

INFO Reports is designed to provide an accurate and authoritative report on important developments in family planning and related health issues. The opinions expressed herein are those of the authors and do not necessarily reflect the views of the U.S. Agency for International Development (USAID) or the Johns Hopkins University.

Published with support from USAID, Global, GH/PRH/PEC, under the terms of Grant No. GPH–A–00–02–00003–00.


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