CONTENTS

         Chapters
  1. The News Media and Family Planning Programs
  2. Building a News Media Relations Program
  3. Developing a Strategy
  4. How to Tell the Family Planning Story
  5. Tools for Analysis
  6. Matching Your Message to the Medium
  7. Developing Materials that Interest Journalists
  8. Making News
  9. Dealing with Controversy

HIGHLIGHTS

 Population Reports is published by the Population Information Program, Center for Communication Programs, The Johns Hopkins School of Public Health, 111 Market Place, Suite 310, Baltimore, Maryland 21202-4012, USA


Volume XXIII, Number 4
November, 1995
 Developing Materials
      That Interest Journalists

To attract the attention of journalists, develop materials that meet their need for news and information. For example, journalists are used to getting news releases, and releases often help journalists find important stories (13). Most journalists also welcome such materials as fact sheets, press kits, and experts lists (2, 45). Establishing an information center also can be an effective way to make materials available to the news media. Even your organization newsletter can generate news coverage if it meets professional standards.

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Population Reports