Action Keeping all partners together and persisting in making the case are both essential in carrying out advocacy. Repeating the message and using the credible materials developed over and over helps to keep attention and concern on the issue.

Monitor and respond rapidly to other views and opposition moves. Be flexible. Carry out planned activities continuously and on schedule. Establish a means to keep all coalition members informed of activities and the results. Develop and maintain media support with personal contacts, press releases, press conferences, and professional assistance. Do not fear controversy and try to turn it to your own advantage. Avoid any illegal or unethical activities. Hold policy-makers accountable for commitments. Keep a record of successes and failures. Monitor public opinion and publicize positive changes. Acknowledge and credit the role of policy-makers and coalition partners. Next | Previous

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