The INFO Project

Johns Hopkins Bloomberg School of Public Health
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"A" Frame

Analysis

Strategy

Mobilization

Action

Evaluation

Continuity

CCP and Advocacy

JHU/PCS Advocacy at Work

Continuity

Advocacy like communication is an ongoing process rather than a single policy or piece of legislation. Planning for continuity means articulating long-term goals, keeping functional coalitions together, and keeping data and arguments in tune with changing situations.

Evaluate resulting situations.

If desired policy changes occur, monitor implementation.

If desired policy changes do not occur, review previous strategy and action, revise, repeat advocacy process or identify other actions to be taken.

Develop plans to sustain/reinforce change.

Persevere.

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