Evaluation Advocacy efforts must be evaluated as carefully as any other communication campaign. Since advocacy often provides partial results, an advocacy team needs to measure regularly and objectively what has been accomplished and what more remains to be done. Process evaluation may be more important and more difficult than impact evaluation.
Establish and measure intermediate and process indicators. Evaluate specific events and activities. Document changes based on initial SMART objectives. Compare final results with indicators to measure change. Identify key factors contributing to policy changes. Document unintended changes. Share results. Publicize successes in a clear and understandable manner to stakeholders. Next | Previous

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