Mobilization Coalition-building strengthens advocacy. Events, activities, messages, and materials must be designed with your objectives, audiences, partnerships, and resources clearly in mind. They should have maximum positive impact on the policy-makers and maximum participation by all coalition members, while minimizing responses from the opposition.

Develop an action plan describing the situation, intended audience, the audience impacted by change, advocacy objectives, key activities and timelines, and indicators to evaluate each activity. Encourage all coalition partners to participate actively. Plan events incorporating credible spokespersons from different partner organizations. Develop schedule and sequence of activities for maximum positive impact. Delegate responsibilities clearly to coalition members to implement and monitor specific events and activities. Network to enlarge coalitions and to keep them together. Organize training and practice in advocacy. Identify, verify, and incorporate key facts and data to support your position. Compile data/documentation which supports your position and which shows importance of taking action. Link your position to the interests of policy makers. Present information in a brief, dramatic, and memorable fashion. Incorporate human interest and anecdotes into your messages. Specify desired actions clearly. Emphasize urgency and priority of recommended action. Plan for and organize news media coverage to publicize appropriate events, present new data, and credit key players. Rally visible grassroots support. Next | Previous

	Information & Knowledge for Optimal Health (INFO) Project 111 Market Place Suite 310, Baltimore, MD 21202 Phone: 410-659-6300    Fax: 410-659-6266     Security & Privacy Policy Disclaimer: The information provided on this web site is not official U.S. Government information and does not represent the views or positions of the U.S. Agency for International Development or the U.S. Government.