CONTENTS
Chapters
- Thirty Years of Family Planning Programs
- Family Planning Demand
- Contraceptive Access
- Choice of Contraceptive Methods
- Client-Centered Quality
- Communication
- Well-Trained Providers
- Program Leadership and Strategic Management
- Research and Evaluation
- Political Commitment
- Financial Resources
Population Reports is published by the Population Information Program, Center for Communication Programs, The
Johns Hopkins School of Public Health, 111 Market Place, Suite 310, Baltimore, Maryland
21202-4012, USA
Volume XXII, Number 2
August, 1994 |
Program Leadership and
Strategic Management
| 7 |
In successful programs strong leadership and strategic
management define goals, attract resources, build support,
overcome obstacles, and adapt to change. |
Family planning programs differ greatly in structure and
organization, but most successful programs have strong and stable
leadership. Without consistent leadership a family planning
organization has little chance of success. Because they have
limited resources to meet widespread demand for contraception,
all program leaders must be strategic managers. They must decide
not only what is desirable but also what is possible.
Almost by definition, successful programs are those in which program
leaders have made the right decisions and have overcome the obstacles
facing them. These leaders have remained in charge of their programs long
enough to put into effect the strategies that they have developed. Most
important, they have been able to extend services to the less educated
and poor members of society, who are a majority in most countries and
who would otherwise have little access to family planning. In the past
decade many family planning programs have improved their strategic management
abilities (21 , 109).
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