Series J, Number 56
Family Planning Programs

CONTENTS

Home (Key Points)

Communication Motivates Behavior Change
Figure 1. Family Planning Communication Evolves

Spotlight: Ethiopian Radio Serial Follows Process to Success

Box: Theories Inform Behavior Change Communication

Communication—A Process, Not a Product
Figure 2. Defining SMART Objectives
Figure 3. Elements of a BCC Conceptual Framework
Table 1. Many Choices for Behavior Change Communication Programs

Box: Egyptian Project Combines Channels to Reach Families

Planning for the Future

Box: Participatory Approaches Empower Communities

Bibliography

Credits

• Model for a Creative Brief
• INFO Reports: “Tools for Behavior Change Communication”

• What BCC Programs Can Achieve
• Characteristics of Effective BCC Programs
• Planning Documents That Help Guide Implementation

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See companion INFO Reports, "Tools for Behavior Change Communication"
See companion INFO Reports, "Entertainment-Education for Better Health"
See more Population Reports

Credits

This report was prepared by Ruwaida M. Salem, MPH, Jenny Bernstein, MPH, Tara M. Sullivan, PhD, and Robert Lande. Research assistance by Nahyun Cho, MHS. Edited by Ward Rinehart. Design by Mark Beisser, Francine Mueller, Linda D. Sadler, and Rafael Avila. Production by Monica Jiménez.

The INFO Project appreciates the assistance of the following people: Kriss Barker, Jane T. Bertrand, Gloria Coe, Ann Lion Coleman, Esta de Fossard, Elizabeth Fox, Stephen Goldstein, Ron Hess, Roy Jacobstein, Monica Jasis, Larry Kincaid, Richard Martin, Alice Payne Merritt, Susan E. Middlestadt, Gael O’Sullivan, Phyllis Piotrow, Rajiv Rimal, Jose G. Rimon II, Pauline Russell-Brown, William N. Ryerson, Arvind Singhal, J. Joseph Speidel, Michael Stalker, Douglas Storey, Joan Taylor, Negussie Teffera, Mary Beth Weinberger, Scott Wittet, and Susan Zimicki.

Suggested citation: Salem, R.M., Bernstein, J., Sullivan, T.M., and Lande, R. “Communication for Better Health,” Population Reports, Series J, No. 56. Baltimore, INFO Project, Johns Hopkins Bloomberg School of Public Health, January 2008.

Available online: http://www.populationreports.org/j56/

The INFO Project
Center for Communication Programs
Johns Hopkins Bloomberg
School of Public Health
111 Market Place, Suite 310
Baltimore, Maryland 21202 USA
410–659–6300
410–659–6266 (fax)
www.infoforhealth.org
infoproject@jhuccp.org

Jane T. Bertrand, PhD, MBA, Professor and Director, Center for Communication Programs
Earle Lawrence, Project Director, INFO Project
Vidya Setty, Senior Editor
Heather Johnson, Production Manager

Population Reports is designed to provide an accurate and authoritative overview of important developments in family planning and related health issues. The opinions expressed herein are those of the authors and do not necessarily reflect the views of the U.S. Agency for International Development (USAID) or Johns Hopkins University.

Published with support from USAID, Global, GH/PRH/PEC, under the terms of Grant No. GPH-A-00-02-00003-00.