Population Services International (PSI) addresses youth sexual and reproductive health through two projects: YouthAIDS and AIDSMark. YouthAIDS targets at-risk youth between the ages of 15 and 24 with positive, upbeat messages of abstinence, mutual fidelity, and consistent and correct condom use for sexually active young adults. AIDSMark was designed to mitigate the global impact of the HIV epidemic on youth and adults through the social marketing of HIV prevention products and services.
Campaign Tackles Barriers to Abstinence Among African Youth (PDF, 241 KB; 2006)
This report describes an abstinence mass media and interpersonal communication campaign that is reaching out to African youth with messages that promote positive gender roles and safe and healthy social norms.
Chilling in Kenya: Media Campaign Linked to Greater Intention to Abstain (PDF, 308 KB; 2006)
This document reports the results of a large-scale abstinence program aimed at 10- to 14-year olds in urban areas of
Making Abstinence Cool: Social Marketing in Zambia Is Changing Behavior (PDF, 288 KB; 2003)
This brief describes an abstinence promotion program geared toward and designed in close collaboration with young people in
Cameroon Youth Program Stimulates Healthy Behavior (PDF, 132 KB; 2004)
Three rounds of surveys reveal that a program targeting young people in
Dangerous Liaisons—People in Cross-Generational Relationships Underestimate Risk (PDF, 147 KB; 2003)
This study found that most Kenyan women and men entering into cross-generational relationships underestimate the risk of sexually-transmitted infections (STIs) and HIV.
Franchised Youth Clinics Motivate Behavior Change in Madagascar (PDF, 167 KB; 2004)
A network of franchised youth clinics contributed to removing barriers to condom use and motivated sexually experienced young people to use condoms.
Misconceptions, Folk Beliefs, Denial Hinder Risk Perception among Young Zambian Men (PDF, 154 KB; 2003)
Young Zambian males had low perception of risk for STIs and HIV/AIDS due to misconceptions, folk beliefs, and denial, which impeded personal risk assessment and interfered with the adoption of safer sexual behavior.
Cross-Generational and Transactional Sexual Relations in Sub-Saharan Africa: Prevalence of Behavior and Implications for Negotiating Safer Sexual Practices (PDF, 1.8 MB; 2002)
This literature review assesses the extent of sexual relations between adolescent girls and older male partners in sub-Saharan
Cross-Generational Relationships in Kenya: Couples’ Motivations, Risk Perception for STIs/HIV and Condom Use (PDF, 638 KB; 2003)
This report discusses young women’s and men’s motivations for entering into cross-generational relationships and examines how their risk perception of HIV and other STIs affects sexual decision-making and condom use.
‘Milking the Cow.’ Young Women’s Constructions of Identity, Gender, Power and Risk in Transactional and Cross-generational Sexual Relationships: Maputo, Mozambique (PDF, 2.72 MB; 2005)
This report presents the findings of a qualitative study carried out in
Multi-Country Study on Trusted Partners among Youth: Eritrea, Tanzania, Zambia, and Zimbabwe (PDF, 113 KB; 2003)
This report explores youth’s definitions of “trust,” identifies types of individuals youth believe they can and cannot trust, examines trust’s influence on sexual decision-making and STI/HIV risk perception, and identifies how sexual partners violate trust and the effects on sexual decision-making
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